Email Marketing

People unfamiliar with email marketing often wonder what all the fuss is about. Didn’t spam kill email as a marketing vehicle? And if spam didn’t kill it, what about blogs, Twitter and all the other clever ways we can communicate online? Isn’t email outmoded?

Those wondering about the benefits of email marketing in today’s ever-changing online and marketing environment will find the answers below.

It works

Businesses engage in email marketing because it works. And works well. Here are the numbers…

• According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.
• In Datran Media’s 2010 Annual Marketing & Media Survey, 39.4% of industry executives said the advertising channel that performed strongest for them was email. This was the top result.
• The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO.
• A summer 2009 survey of Irish marketers found 79% rating email marketing as important or very important to their marketing strategy.

Webexposure is registered with the Direct Marketing Association in South Africa and as such ensures that all campaigns it manages are fully compliant with local legislation. Our biggest successes lie in the way we market our clients through our email campaigns.

Without a doubt, it provides the highest immediate Return on Investment for all our clients.